Unlock B2B Growth with Actionable Strategies

Supercharge Your B2B Growth
Align Marketing and Sales for Maximum Impact

Unlock your B2B Growth Potential with practical, hands-on sessions designed specifically for CEOs, Sales, and Marketing leaders.
These action-driven sessions tackle your biggest B2B challenges, providing tools you can implement immediately to drive measurable growth.

Action Sessions

  • Unlock Team Alignment & Drive Revenue Growth

  • Optimise Your Lead Strategy for High-Quality Conversions

The content was perfectly aligned with our goals, offering actionable insights that cut straight to the point and left us with clear next steps.
— Masterclass Alumni

Action Session #1
Unlock Team Alignment & Drive Revenue Growth

Strategic Alignment: Get your CEO, sales, and marketing teams aligned to focus on initiatives that directly drive business growth.

Understanding Your Ideal Customer: Leverage CRM data and team insights to build detailed personas, ensuring your strategy aligns with real customer needs.

Content Strategy: Create and deliver content that’s tailored to your audience’s needs, driving engagement and conversions in a sustainable way.

Digital Channel Optimisation: Optimise your digital channels to build connections and generate quality leads on platforms like LinkedIn.

AI Integration: Leverage AI to improve workflows, boost productivity and streamline efficiency.

Action Planning: Identify quick wins for immediate results and develop long-term strategies for sustained success.

Hi I’m Craig Osborne founder of Resonance Marketing.

With 25+ years of experience, I’ve helped SaaS companies, tech startups, and other B2B brands achieve measurable success.

I’ve designed these sessions to deliver practical, actionable strategies that drive immediate business growth - ensuring your team leaves each session with clear steps to create real change.

As a certified Peak Performance Coach, I combine real-world B2B expertise with coaching skills to create these B2B Growth Action Sessions.

These sessions align and empower your teams to deliver measurable impact and growth for your business.

Action Session #2
Optimise Your Lead Strategy for
High-Quality Conversions

Lead Qualification: Align and refine MQLs and SQLs to create clear, actionable handoff points between marketing and sales, ensuring leads are ready to convert.

Progressive Profiling Strategy: Collect meaningful data at each stage of the buyer’s journey to continually improve lead qualification and lead quality.

Content Strategy Alignment: Align content with each stage of the buyer’s journey to support lead acquisition and nurturing while ensuring smooth transitions through the funnel.

Marketing-Sales Collaboration: Establish shared workflows and feedback loops to optimise the customer experience and enhance team alignment.

Behavior-Based Lead Scoring: Implement lead scoring based on engagement and intent, going beyond basic metrics.

Action Planning: Identify quick wins for immediate results and develop long-term strategies for sustained success.

All packages include:

  • Pre-workshop Assessment to identify key business challenges

  • Interactive 2-hour Remote Sessions (Zoom, Teams, Google) focused on actionable strategies

  • Session Recording + PDF of Slides for ongoing reference

  • Agreed Action Plan from the session, tailored to your goals

  • Complimentary 30-minute follow-up consultation to discuss next steps and business-specific solutions

B2B Growth - Actionable Strategies

  • Implementation of your Action Plan with your team

  • Comprehensive Content Strategy Development

  • LinkedIn/Channel Strategy & Optimisation

  • Marketing-Sales Alignment Implementation

  • AI Integration for Streamlined Workflows

  • Custom Lead Scoring Model Development

Follow-Up Services Include:

Craig’s expertise in connecting marketing data with strategic insights has been invaluable in refining our approach. His curiosity and collaborative style foster an environment where teams feel aligned and empowered to perform. Working with Craig ensures both a strong strategic foundation and the ability to unite stakeholders towards shared success.
— Lee Hales, Director Marketing, NZTE

Special Offer!

Get started with special pricing for our next B2B Growth Action Sessions.
These sessions are designed to create immediate, measurable impact for your business.

Note: All prices are for the workshop - not per person

ACTION SESSION #1



$1,489

Two - Six People
(INCLUSIVE)

Unlock Team Alignment &
Drive Revenue Growth

+GST

ACTION SESSION #2



$1,489

Two - Six People
(INCLUSIVE)

Optimise Your Lead Strategy for High-Quality Conversions

+GST

B2B Growth Package

$2,978

$2,678

Two - Six People
(BEST VALUE - SAVE $300)

+GST

Interested? Take the next step and get in touch.
I’m here to answer your questions and help you determine if these Action Sessions are the right fit for you and your team. Start driving measurable growth today.

Schedule Your Strategy Call via calendly👇🏼 or send me an email using the form. I look forward to connecting with you soon!

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Schedule Your Call Now!