‘Artificial intelligence will have a more profound impact on humanity than fire, electricity and the internet.’
Sundar Pichai
CEO Alphabet
I admit it, I'm a tech geek! 😎
I've always been fascinated by technology, not for its own sake, but for what it can accomplish.
And nothing we've seen before comes close to the trajectory we're on now, thanks to the public release of AI tools like ChatGPT, Llama, and Claude, who’s creators are racing to deploy this technology as quickly as possible.
USE CASES
With any new technology, the use cases need to add up, and for Marketing professionals, these AI tools are game-changing.
From brainstorming content and social post ideas to generating copyright-free imagery, or using new tools built on this technology that can create and deploy 100’s of ads in a heartbeat.
Your teams have to be embracing and leveraging this tech, because your competitors will be.
GUARD-RAILS
Harnessing the power of this groundbreaking technology comes with its own set of responsibilities.
To ensure the ethical and accurate use of these tools, it's essential to set clear guidelines. Here are just a couple of key considerations:
Be the Subject Matter Expert
These tools can present both truths and falsehoods with equal conviction. Always double-check and ‘own’ the outputs.
Guard Your Data
All data shared with these tools must strictly adhere to your organisations privacy policies. To protect your teams, you must be developing specific policies for these tools in your data governance framework.
Let's Resonate Together
Whether you're ready to take your marketing to the next level or just have some questions about how Resonance Marketing can benefit your business, I'm here to help.
Email: resonancelivingmarketing@gmail.com
I'm looking forward to connecting with you and your team, exploring the possibilities, and crafting strategies that truly make an impact.